Vaja develops vertical solar-tracking systems optimized for northern latitudes, raising energy yield where low sun angles make conventional fixed panels weakest. The founding insight pairs Eskilsson's hardware-at-scale experience with Olsson's solar-installation background (Soldag).
Henrik Eskilsson: co-founder; co-founded Tobii, the global eye-tracking leader, and served as its CEO for ~20 years through IPO (Nasdaq Stockholm). Anders Olsson: co-founder; founder of solar company Soldag. Registry confirms both on the board of Vaja AB (559450-9894, founded 2023-10).
At high latitudes the sun sits low for most of the year, so fixed-tilt panels systematically under-yield exactly where land is cheap and power prices spike in winter. Vertical tracking raises yield in low-sun conditions and pairs naturally with agrivoltaics (land stays usable). Nordic grid zones (SE3/SE4, southern Norway/Finland) price winter power at multiples of summer, so yield shifted toward winter is worth disproportionately more per kWh.
Pre-seed led by node.vc, whose partners include John Elvesjö and Mårten Skogö, Eskilsson's Tobii co-founders, followed by a €3.1M seed (2026). Founders' closest former collaborators funding the new venture is among the strongest founder-quality signals available.
Deployment pipeline, unit economics vs. conventional trackers, and manufacturing strategy are not public. Hardware-energy capital intensity means the A, when it comes, will likely be sized for deployment scale, worth understanding their capital plan early.